ABOUT

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ABOUT

For over thirteen years, The Wow Factor has been providing home staging and design services to the Raleigh-Durham Triangle area.

“A thing is only worth what people will pay for it.”

-William Garrison

Utilizing the expertise of neuro-marketing and by harnessing the power of perception we increase the value of your home to potential buyers. Doing so, we create compelling MLS photos that entice buyers to see the house in person.

We work with you (seller and/or agent), where you are right now. Be it a Transformation Consultation for occupied homes where we work alongside you with what you have available to help you highlight the selling features of your home; to an Enhancement Staging where we intermingle your belongings with ours to help buyers see the value of your home; or a Vacant Staging where we supply all of the necessary items needed. Ensuring optimal MLS photos.

Each home is unique and requires staging specific to its color scheme, architecture, location demographics. etc. At The Wow Factor, we do not have a cookie-cutter approach, but rather we pride ourselves on custom staging. Our warehouse is stocked with current furniture, art and accessories; appealing to a variety of staging styles.

One of our core values is Excellence and The Wow Factor team lives and breathes it! After all, our goal is that the seller gets more than the asking price, in the shortest amount of time on the market.

MEET DAWN DREW

Dawn Drew

President of The Wow Factor

Voted by her peers as a 2020 Top 100 Most Influential People in Real Estate Staging

Dawn has been professionally Staging for more than fifteen years, earning her ASP accreditation (Accredited Staging Professional) in 2006. With a background in textiles and art, Dawn brings a great eye and creative solutions to each situation and property. Working with realtors and homeowners alike, Dawn has staged thousands of properties in all price points within the greater Triangle area. She has also been requested and staged in California, Virginia, Florida, and Texas.

Dawn is a past president of the Triangle IAHSP (International Association of Home Staging Professionals). She was honored to judge the Lake Norman Design Contest where she reviewed creative work in the design and building industry.

Dawn is passionate about her profession and serves as a mentor to new Stagers. Her standards are high for her work, for her team, and for the industry.

The WOW Factor is fully insured.

Customer Says

We received our first offer with in the first 8 hours. We had 9 offers. The winning offer was $22,500 over list price.

Thanks for everything!

T.

Dawn came to our home and in 4 hours we had a beautiful home that was transformed into a highly desirable listing with a full price offer within hours! She takes model home to a new level. I never would have thought our house needed staging. She is amazing!

Carole Tyler

Dawn is absolutely outstanding. Our home had been on the market for months, had over 50 showings and not a single offer. We did some more renovations, spent thousands of dollars, put it back on the market with the same result – lots of showings and no offers. Desperate for ideas, I contacted Dawn and had her stage the home. She finished staging it at 4:30pm and the showing scheduled for 5:00pm made an offer! While that deal didn’t close (no fault of Dawn), we put it back on the market a month later and had 3 offers the first day we had it back on the market. We could have saved many thousands of dollars if we started with Dawn. I couldn’t recommend her highly enough. In fact, she did such a wonderful job with that house we had her come to our home to help us “stage” it for our own enjoyment!!! I would never, EVER sell a house again without having Dawn stage it first.

Nancy Lee

Dawn Drew with The Wow Factor is amazingly talented, creative, dynamic and professional. She came into my home and within a very short time, had my home looking like a million bucks. Although I don’t make a million off the sale, I did sell it in 3 days and got more than the asking price. Dawn was so gracious in every way- I highly recommend her for your home staging and interior decorating needs!

Gail Orrin

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