For over thirteen years, The Wow Factor has been providing home staging and design services to the Raleigh-Durham Triangle area.


“A thing is only worth what people will pay for it.”

-William Garrison


Utilizing the expertise of neuro-marketing and by harnessing the power of perception we increase the value of your home to potential buyers. Doing so, we create compelling MLS photos that entice buyers to see the house in person.

We work with you (seller and/or agent), where you are right now. Be it a Transformation Consultation for occupied homes where we work alongside you with what you have available to help you highlight the selling features of your home; to an Enhancement Staging where we intermingle your belongings with ours to help buyers see the value of your home; or a Vacant Staging where we supply all of the necessary items needed. Ensuring optimal MLS photos.

Each home is unique and requires staging specific to its color scheme, architecture, location demographics. etc. At The Wow Factor, we do not have a cookie-cutter approach, but rather we pride ourselves on custom staging. Our warehouse is stocked with current furniture, art and accessories; appealing to a variety of staging styles.

One of our core values is Excellence and The Wow Factor team lives and breathes it! After all, our goal is that the seller gets more than the asking price, in the shortest amount of time on the market.


Our team is made up of Occupied Consultation Specialist, a designation held by only a handful of experts in the country. Additionally, both have gone through the Wow Factor Way training, and have been personally mentored and trained by Dawn.


Dawn Drew

President of The Wow Factor

Dawn has been professionally Staging for more than fifteen years, earning her ASP accreditation (Accredited Staging Professional) in 2006. With a background in textiles and art, Dawn brings a great eye and creative solutions to each situation and property. Working with realtors and homeowners alike, Dawn has staged thousands of properties in all price points within the greater Triangle area. She has also been requested and staged in California, Virginia, Florida, and Texas.

Dawn is a past president of the Triangle IAHSP (International Association of Home Staging Professionals). She was honored to judge the Lake Norman Design Contest where she reviewed creative work in the design and building industry.

Dawn is passionate about her profession and serves as a mentor to new Stagers. Her standards are high for her work, for her team, and for the industry.

The WOW Factor is fully insured.


Taline Wilcoxen

Occupied Consultation Specialist

Taline has been with The Wow Factor over a year now.  She has been handling all our beautiful designs for our Vacant properties, including our luxury listings, coordinating and executing the vision with the rest of the team. She has additionally handled dozens of Staging enhancements for our clients who are living in their homes while selling.  Interfacing well with both agents and sellers alike, Taline’s quiet kindness, creativity, and expertise, makes her a valuable addition to The Wow Factor team!


Chelsea Robillard

Chelsea has been with the Wow Factor for a few months learning the ins and outs of home staging; The Wow Factor way.  With a Fashion Merchandising degree from Meredith College and 6 years experience in visual merchandising, Chelsea has the creative eye and is excited to incorporate her knowledge of merchandising with the home staging industry.

Chelsea is also a mom of two children (3yrs and 9months old), one dog, and three cats.  So she stays busy in all aspects of life.


Cristin Lyons

Occupied Consultation Specialist

Cristin recently moved to Raleigh after an illustrious and successful career working for one of the top designers in NYC. (If you can make it there, you can make it anywhere!) She’s now taken her keen eye for design to the home arena here in the greater Triangle area.

Cristin has worked and gained valuable experience with other top experienced Stagers in NC, making her a very well-rounded Stager.  Her enthusiasm, creativity, and rapport with clients make her a real asset to The Wow Factor team.


Audrey Janshego


Audrey is the face behind the “books.”  She handles billing, internal accounting, along with other projects. Her wit keeps us on our toes.

The NC Wow Factor Team

Customer Says

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