For over thirteen years, The Wow Factor has been providing home staging and design services to the Raleigh-Durham Triangle area.


“A thing is only worth what people will pay for it.”

-William Garrison


Utilizing the expertise of neuro-marketing and by harnessing the power of perception we increase the value of your home to potential buyers. Doing so, we create compelling MLS photos that entice buyers to see the house in person.

We work with you (seller and/or agent), where you are right now. Be it a Transformation Consultation for occupied homes where we work alongside you with what you have available to help you highlight the selling features of your home; to an Enhancement Staging where we intermingle your belongings with ours to help buyers see the value of your home; or a Vacant Staging where we supply all of the necessary items needed. Ensuring optimal MLS photos.

Each home is unique and requires staging specific to its color scheme, architecture, location demographics. etc. At The Wow Factor, we do not have a cookie-cutter approach, but rather we pride ourselves on custom staging. Our warehouse is stocked with current furniture, art and accessories; appealing to a variety of staging styles.

One of our core values is Excellence and The Wow Factor team lives and breathes it! After all, our goal is that the seller gets more than the asking price, in the shortest amount of time on the market.


Dawn Drew

President of The Wow Factor

Voted by her peers as a 2020 Top 100 Most Influential People in Real Estate Staging

Dawn has been professionally Staging for more than fifteen years, earning her ASP accreditation (Accredited Staging Professional) in 2006. With a background in textiles and art, Dawn brings a great eye and creative solutions to each situation and property. Working with realtors and homeowners alike, Dawn has staged thousands of properties in all price points within the greater Triangle area. She has also been requested and staged in California, Virginia, Florida, and Texas.

Dawn is a past president of the Triangle IAHSP (International Association of Home Staging Professionals). She was honored to judge the Lake Norman Design Contest where she reviewed creative work in the design and building industry.

Dawn is passionate about her profession and serves as a mentor to new Stagers. Her standards are high for her work, for her team, and for the industry.

The WOW Factor is fully insured.

Customer Says