For over thirteen years, The Wow Factor has been providing home staging and design services to the Raleigh-Durham Triangle area.
“A thing is only worth what people will pay for it.”
Our team is made up of Occupied Consultation Specialist, a designation held by only a handful of experts in the country. Additionally, both have gone through the Wow Factor Way training, and have been personally mentored and trained by Dawn.
President of The Wow Factor
Dawn has been professionally Staging for more than fifteen years, earning her ASP accreditation (Accredited Staging Professional) in 2006. With a background in textiles and art, Dawn brings a great eye and creative solutions to each situation and property. Working with realtors and homeowners alike, Dawn has staged thousands of properties in all price points within the greater Triangle area. She has also been requested and staged in California, Virginia, Florida, and Texas.
Dawn is a past president of the Triangle IAHSP (International Association of Home Staging Professionals). She was honored to judge the Lake Norman Design Contest where she reviewed creative work in the design and building industry.
Dawn is passionate about her profession and serves as a mentor to new Stagers. Her standards are high for her work, for her team, and for the industry.
The WOW Factor is fully insured.
Occupied Consultation Specialist
Taline has been with The Wow Factor over a year now. She has been handling all our beautiful designs for our Vacant properties, including our luxury listings, coordinating and executing the vision with the rest of the team. She has additionally handled dozens of Staging enhancements for our clients who are living in their homes while selling. Interfacing well with both agents and sellers alike, Taline’s quiet kindness, creativity, and expertise, makes her a valuable addition to The Wow Factor team!
Chelsea has been with the Wow Factor for a few months learning the ins and outs of home staging; The Wow Factor way. With a Fashion Merchandising degree from Meredith College and 6 years experience in visual merchandising, Chelsea has the creative eye and is excited to incorporate her knowledge of merchandising with the home staging industry.
Chelsea is also a mom of two children (3yrs and 9months old), one dog, and three cats. So she stays busy in all aspects of life.
Occupied Consultation Specialist
Cristin recently moved to Raleigh after an illustrious and successful career working for one of the top designers in NYC. (If you can make it there, you can make it anywhere!) She’s now taken her keen eye for design to the home arena here in the greater Triangle area.
Cristin has worked and gained valuable experience with other top experienced Stagers in NC, making her a very well-rounded Stager. Her enthusiasm, creativity, and rapport with clients make her a real asset to The Wow Factor team.
Audrey is the face behind the “books.” She handles billing, internal accounting, along with other projects. Her wit keeps us on our toes.
We received our first offer with in the first 8 hours. We had 9 offers. The winning offer was $22,500 over list price.
Thanks for everything!T.
Dawn came to our home and in 4 hours we had a beautiful home that was transformed into a highly desirable listing with a full price offer within hours! She takes model home to a new level. I never would have thought our house needed staging. She is amazing!Carole Tyler
Dawn is absolutely outstanding. Our home had been on the market for months, had over 50 showings and not a single offer. We did some more renovations, spent thousands of dollars, put it back on the market with the same result – lots of showings and no offers. Desperate for ideas, I contacted Dawn and had her stage the home. She finished staging it at 4:30pm and the showing scheduled for 5:00pm made an offer! While that deal didn’t close (no fault of Dawn), we put it back on the market a month later and had 3 offers the first day we had it back on the market. We could have saved many thousands of dollars if we started with Dawn. I couldn’t recommend her highly enough. In fact, she did such a wonderful job with that house we had her come to our home to help us “stage” it for our own enjoyment!!! I would never, EVER sell a house again without having Dawn stage it first.Nancy Lee
Dawn Drew with The Wow Factor is amazingly talented, creative, dynamic and professional. She came into my home and within a very short time, had my home looking like a million bucks. Although I don’t make a million off the sale, I did sell it in 3 days and got more than the asking price. Dawn was so gracious in every way- I highly recommend her for your home staging and interior decorating needs!Gail Orrin